deep down carhartt are working clothes. because when founder of the company hamilton carhartt started production on overalls and jeans in 1989 he had factory workers in mind. so he made their clothing to be comfortable, yet rugged with many pockets. but because of the simple design and high quality in carhartt products the brand became a popular fashion label as well. after a while skateboarders in need for hardwearing jeans took a liking to carhartt. today carhartt is one of the most popular lifestyle brands and their hoodies, shirts and pants are worn all over the world.