the two men behind dc are action athletes ken block and damon way who founded the company in 1994. therefore all dc products were made to support any action sport you find yourself participating. the high quality sneakers stand out by offering best stability and superior cushioning. of course they look great too. but dc has more to offer than sneakers. t-shirts, hoodies, jeans and windbreakers are also part of their line-up. in any case the materials used are of the highest quality withstanding even the roughest of sports.